“Call the Radio Station to Book an Interview!”

Call the radio station and book an interview by following these tips:

1.)  Call the producers, not the hosts.

2.)  Log all your phone calls.  Keep track of who you called and when you called.

Use a database program such as Excel to keep track of radio station d https://bmmagazine.co.uk/  information.  List names, phone numbers, and a log of the phone calls you made.

3.)  Keep your pitch short.

4.)  Get the producer on the phone.  You will often be directed to voicemail of the producer.  Leave your pitch and repeat your phone number twice.  Wait two days for them to call you back.  Two days later call back.  This time when you get their voicemail hit “0”.  Ask the operator if you can page them.  95% of the time the operator will page the producer.

5 typical responses you will receive from producers:

1.) When are you available?  They are asking for a time slot that you are available.

Tip: Pitch for the time slot of the morning drive shows from 7:30 – 8:30am because you’ll have the highest number of captive listeners.

2.) Can you send me something (email or press kit)?

3.) Not now, but try back later.  Ask when you should call back.

4.) We’re not interested, but our sister station may like.  Use this referral.

5.) We’re not interested.

Tip: Be aware that radio has huge turnover.  Update your contact database at least every six months.  So you can pitch the same show in a few months.

Tip: Avoid taped interview shows b